°µÍø½âÃÜ Business School is accredited by the International Accreditation Council for Business Education (IACBE) – the first UK university to receive this status
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Undergraduate course
BSc (Hons)
International Tourism Management
Join a leading tourism university in the South West and gain practical experience through live projects. Develop the skills needed to become a globally effective tourism and business manager in one of the world’s fastest-growing industries.
Our typical offer
104 UCAS points
Launch your tourism career
Prepare for graduate employment with hands-on learning, problem-based assessments, and live consultancy projects designed in collaboration with tourism professionals. You'll graduate with the skills, confidence, and connections to thrive in a competitive global industry.
Gain real-world experience
Develop expertise in travel safety, crisis management, and tourism technologies while engaging in fieldwork both locally and internationally. These hands-on experiences help you build networks and apply your learning in diverse, real-world contexts.
High-ranking and accredited
Study at a top-ranked South West university (Complete University Guide 2025), recognised as a Centre of Excellence by the Institute of Travel and Tourism. Benefit from strong industry partnerships, guest speakers, and future-focused learning that keeps your education relevant.
About
Through hands-on projects, international fieldwork, and modules shaped by industry demand, you’ll gain practical experience and career-focused knowledge.
Accredited by ABTA and the Tourism Management Institute – and recognised as a Centre of Excellence – this course ensures you graduate ready to lead with confidence in the global tourism and business landscape.
Business of Success Scholarship (BOSS)
This exclusive scholarship offers £2,000 to help you reach the top. BOSS is designed to recognise and support 50 aspiring Business School students who are ready to make their mark.
This course is for you if...
you're eager to kick-start a vibrant and dynamic career in tourism
you value learning from industry leaders and tourism professionals
you're looking for hands-on experience through tailored modules and fieldwork opportunities
you want to graduate ready to enter the workforce with confidence and experience
Details
Year 1
Build a solid understanding of the tourism industry, learning the principles of sustainable tourism management. You also explore different forms of tourism and identify how these are used in destination development and promotion, gaining knowledge of tourism supply and demand.
Core modules
THE4007
Tourism Impacts and the Environment
20 credits
This module will develop your understanding of the roles tourism plays within and for societies, giving you an introductory overview of the impacts of tourism activity, associated tourist behaviour and sympathetic approaches to management. You will study theoretical concepts drawn from sociology, anthropology, leisure and tourism studies, providing you with a more critical awareness of the relationships between tourism and society, supported by international case study examples and opportunities for critical debate.
100% Coursework
BUSM4001
Organisational Behaviour
Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.
BUSM4002
Digital Technology and Innovation
Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today’s dynamic business environment.
THE4012
An Introduction to the Global Visitor Economy
This module aims to introduce students to the global visitor economy and its interrelated systems, sectors and stakeholders. It explores how destinations function within the wider visitor economy system and examines visitor typologies and motivations. Students will develop foundational knowledge, analytical capability and professional skills required to understand and interpret how the visitor economy operates globally.
THE4013
Place, Communtiy and Tourism
This module examines how communities contribute to and are shaped by the visitor economy. Students will analyse the concept of place-making; the process through which destinations are designed, developed, and promoted to reflect local identity, culture and sense of place. Students will engage in experiential and collaborative learning to develop strategies that foster inclusive, resilient and authentic places for both residents and visitors.
THE4014
Designing the Visitor Experience
This module explores how memorable, meaningful and sustainable visitor experiences are designed, delivered and evaluated in tourism settings. Students will develop the ability to design and manage experiences that engage diverse visitor groups. The module builds awareness of how design thinking, storytelling and human interaction combine to shape the visitor journey and satisfaction.
Year 2
Discover what it takes to develop, manage and promote tourism businesses or destination. Increase your understanding of destination management on a regional, national and international level, gaining insight of tourism strategy development. If you choose, you can undertake a semester or year abroad at one of our partner institutions.
Core modules
THE5016
Destination Management
This module explores the key concepts of destination management and the role of Destination Management Organisations (DMOs). Students will learn to conduct research to enhance destination sustainability and competitiveness. The module provides practical and theoretical insights into managing tourism destinations effectively.
THE5017
Festival and Event Management
This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.
THE5018
Digitalisation and the Visitor Experience
This module equips you with the knowledge and skills to understand the transformative role of digital technologies in shaping visitor experiences within tourism and the global hospitality industries. It explores how digitalisation impacts the customer journey, enhances service delivery, and influences destination management. You will gain the knowledge through practical experiences to use digital tools, analyse emerging trends, and develop innovative strategies for creating personalised, seamless visitor and consumer experiences. The module encourages critical thinking about the ethical, social, and operational challenges posed by digital transformation.
THE5019
Service Marketing in Practice
This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.
BUSM5003
Responsible Management and Regeneration
Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You’ll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.
Optional modules
THE5011
Service Innovation in the Cruise Industry
20 credits
This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.
100% Coursework
THE5013
Creative Industries and Tourism: A Global Perspective
20 credits
You will review the scope, nature and development of the creative industries, drawing on international examples. In doing so, you will examine a range of issues affecting the planning, development, marketing and operation of the creative industries, such as the concern with authenticity, the tensions between conservation and business viability, politics and propaganda, funding, interpretation, place identity and the visitor experience and dissonance and the blurring between fact and fiction.
100% Coursework
THE5012
Global Cruise Operations
20 credits
In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.
100% Coursework
Optional placement year
Apply your new-found skills on a work placement year in the UK or overseas, learning about the industry from those working in it every day. Our Placements Office supports you in finding your placement.
Core modules
PBS600PLC
Placement Year
The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.
Final year
Develop your passion for tourism by researching a topic that excites you for your final thesis. Through the study of conceptual tourism, modules deepen your knowledge of challenges which arise in the modern tourism industry.
Core modules
HRL6009
Leadership Practice
20 credits
In this module, you will explore the role of leadership within organisations, including both the practical and theoretical aspects of leadership, and how such concepts can change over time. You will reflect on your own ability to act as a leader and your role in teamwork-based scenarios.
60% Coursework
40% Practicals
THE6002
Business Strategy and Consultancy
20 credits
In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.
100% Coursework
THE6013
Crisis and Disaster Management
20 credits
This module will equip you with a sound understanding of the principles and practice of economic, environmental and political crisis and disaster management in the tourism industry.
100% Coursework
PBS6002
Final Year Dissertation
The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.
Optional modules
THE6011
Service Innovation in the Cruise Industry
20 credits
This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.
100% Coursework
THE6012
Global Cruise Operations
20 credits
In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.
100% Coursework
THE6014
Tourism Development and Ethical Consumption
20 credits
This module focuses on the dynamics of tourism development and on ethical consumption within the tourism and hospitality industry, introducing you to processes of development, to issues underlying local involvement and to the range of ethical concerns in developing countries. Drawing on approaches to ethical consumption, you will reflect upon your own and others’ understanding and practice, exploring ethical responses to business situations and undertaking in-depth reflection and critique of ‘real life’ scenarios.
100% Coursework
Progression routes
International progression routes
The offers foundation, first-year and pre-masters programmes that lead to °µÍø½âÃÜ degrees. Courses are specially designed for EU and international students who are missing the grades for direct entry to the University, and include full duration visa sponsorship. You can start in January, May or September, benefitting from small class sizes, top-quality tuition and 24/7 student support.
Find out more at plymouth.ac.uk/upic or contact our team at info@upic.plymouth.ac.uk
The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.
Experience
Real experience every step of the way
We embed real employer engagement and CV-enhancing experiences throughout the course to ensure you're fully prepared for graduate success. Our optional placement year provides a valuable opportunity to gain hands-on experience, applying your academic knowledge in real-world environments. You'll develop a broad range of transferable skills and build a strong foundation for your future career.
By graduation, you'll be equipped to enter the job market with purpose and stand out from other candidates, giving you a real advantage in securing your first role.
Placements
You have the option to include a placement year after your second year in the programme, giving you the chance to work in a business or organisation for an extended period of time. Examples of placements previously undertaken by students include, Princess Cruises, The Westin Abu Dhabi Golf Resort and Spa, Rosewood Hotels Hong Kong and Country Club of Darien, USA.
Study abroad
Opportunities to study a semester or year abroad during your second year at one of our partner institutions include, but aren't limited to: USA, Finland, Germany, Spain, Iceland, Slovenia, France and Australia.
Course highlights
Live consultancy projects
Guest speakers
Placement opportunities
Studying at °µÍø½âÃÜ didn’t really change my career aspirations or plans, it helped me to prepare for them. I learnt how to work independently, how to work in groups, and how to find information for myself. Speaking in front of people, doing essays, the placement year – it really helps set you up for the future.
Yamir, BSc (Hons) International Tourism Management
Yamir graduated before setting up his own surf company, and is now CEO of Planet Surf Camps based in the Canary Islands.
A new home to cultivate business leaders
Our Fitzroy Building has been transformed, becoming the new home of the °µÍø½âÃÜ Business School, providing students with specialist facilities and social learning spaces.
Among these spaces for business, management, accounting, finance and marketing students, you'll find the
Bloomberg Interactive Learning Suite
for tracking stock markets and
The Cube
– support for our student and graduate entrepreneurs, as well as a Maritime Suite and a Language Lab.
Meet your expert teaching staff
We’re Team °µÍø½âÃÜ. As one of our team, we’re here to help you succeed.
Our expert lecturers and your own personal tutor will be with you every step of the way.
Our expert lecturers and your own personal tutor will be with you every step of the way.
Dr Zoe Roberts
Lecturer in Tourism/Events Management
Programme Lead
Professor Sheela Agarwal
Associate Head of School for Research and Innovation
Associate Head of School - Research and Innovation
Mrs Mandy Aggett
Lecturer in Tourism, Hospitality and Events Management
Develop your leadership skills on the water
Making the most of our waterside location, we develop your essential leadership skills in a unique and unforgettable way – out on the water at Mount Batten Watersports Centre.
While classroom learning provides a solid foundation, practical experiences play a crucial role in shaping effective leaders.
During your first semester you are challenged to develop and reflect on your current capacity to lead and motivate one another through a series of challenges including rock climbing and abseiling, bell boating and orienteering.
Life in °µÍø½âÃÜ
°µÍø½âÃÜ's maritime history and coastal location have an undeniable influence on life in the city. The walk from our main campus to the seafront is only about one mile, providing loads of opportunity to relax and unwind during your studies. You don’t need to leave the city to get to the coast!
The overall vibe of the city is perfect. You are by the sea so it is still laid back, but you have all the conveniences of living in a city.
Jenna
Current student
Current student
Life in the city
Discover what °µÍø½âÃÜ and its unique geographical location have to offer
Explore your accommodation options
Discover our range of student accommodation options and find out how you can get a guaranteed place in halls
Our large student population, active Students' Union, and abundance of student-led clubs and societies blend to create a busy and vibrant student scene
Careers
I really enjoyed the course content! It covered so many topics from the relationship between tourism and crime, sustainable tourism, and film and literary tourism. It gave me a great knowledge of the industry and set me up really well for my placement year in travel. I gained a huge amount of industry insight, learnt new languages, improved my cross-cultural competence, developed research skills and refined my time management and teamwork skills.
Georgia
BSc (Hons) International Tourism Management graduate
BSc (Hons) International Tourism Management graduate
°µÍø½âÃÜ offers many opportunities for students to gain experience, including field trips and operation visits, assistance on finding a placement job, as well as career investment. It makes our university life splendid and gives you every opportunity for a good career whilst having fun!
Lai Ting
BSc (Hons) International Tourism Management graduate
BSc (Hons) International Tourism Management graduate
Careers with this subject
Our graduate managers are highly regarded by tour operators, destination management organisations and authorities, cruise companies, airlines, hotel chains and other organisations worldwide. Our graduates have gained employment with companies including, but not limited to: Virgin Atlantic, Ferrari World (Abu Dhabi), TUI, Hotel No5 Malaysia, and Flybe (pilot).
*Data is from the Graduate Outcomes Surveys covering the three years of 2019/20 – 2021/22. Graduates were surveyed 15 months after graduating. Data displayed is for UK-domiciled, first degree, full-time graduates who are working, studying or looking for work.
Data shown is for BSc (Hons) Business Management.
Inspiring student and graduate entrepreneurs
From an idea to a fully-fledged business, the Cube offers advice, funding and support at every stage of your entrepreneurial journey. The Cube can develop your creative skills and business acumen to maximise your future career.
“On my placement I ran my own business and got support from the Cube. They helped my business model and refine my skills.â€
Samuel Jaffe
Fees and funding
Tuition fees
Tuition fees for new full-time students starting in
Full-time study
£9,790 per year
£9,790 per year
Module fees for repeated or part-time study
£815 per 10 credits
£815 per 10 credits
Tuition fee price changes
The Government has announced that tuition fees from Academic Year 28/29 onwards will be subject to automatic annual inflationary increases, which we believe will be at a similar rate to the recent annual increases to fees, and may continue to be inflation based. The University may increase annual tuition fees in line with the Student Contract and the maximum tuition fee caps set by the Government from time to time.
We understand that clarity around tuition fees is important when planning your studies and we advise you to monitor this page regularly to stay informed of any updates to your tuition fees.
More information about
fees and costs of studying
.
Tuition fees for full-time international students starting in 2026-2027 academic year
Full-time study
£18,150 per year
£18,150 per year
Optional placement year completed in the UK
£1,955
Optional placement year completed outside the UK
£1,465
Tuition fee price changes
Our fees are reviewed on an annual basis. Fees and the conditions that apply to them are the most up to date but are still subject to change in exceptional circumstances. More information about
fees and costs of studying
.
UK Government announcement on tuition fees
The UK Government has announced that a levy on tuition fee income in the region of 6% of an international student’s tuition fees may be introduced. If implemented, the University reserves the right to increase your tuition fees accordingly. The Government has made it clear that it has not officially decided on its stance and it is possible that the eventual levy amount or arrangements may differ from the initial proposal. Therefore, the University reserves the right to adjust tuition fees in accordance with the Government’s final position on this levy.
We understand that clarity around tuition fees is important when planning your studies. Therefore, please note that the tuition fee shown on this page may change as a result of the introduction of a levy. We advise you to monitor this page regularly to stay informed of any updates to your tuition fees.
Fund your studies
As an undergraduate at °µÍø½âÃÜ, there are plenty of funding options available, including tuition fee loans, living cost loans, scholarships, bursaries and support funds.
Business of Success Scholarship (BOSS)
This exclusive scholarship offers £2,000 to help you reach the top. BOSS is designed to recognise and support 50 aspiring Business School students who are ready to make their mark.
Supporting students with the cost of living
The cost of living in the UK has risen faster than household income, meaning that most people will have less to spend on essential goods and services. This is an ongoing situation that is likely to affect everyone in some way.
The University provides advice and guidance and has a range of services, facilities and offers to help students with rising everyday costs.
Apply
Entry requirements
Our typical offer
104 UCAS points
104 UCAS points
You may be eligible for a contextual offer
A levels
104 UCAS tariff points, including a minimum of 2 A levels.
BTEC National Extended Diploma
DMM.
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.
Access to HE Diploma
Pass an Access to Higher Education Diploma, with at least 33 credits at merit and/or distinction.
T level
Merit in any subject.
International Baccalaureate
26 points.
Other qualifications
Other combinations and non-A level qualifications also considered.
Extended entry requirements
To be accepted onto a degree course with us, you must have a suitable English language qualification.
Ready to apply?
All applications for undergraduate courses are made through UCAS.com. Please refer to the course facts below when completing your application for this course.
UCAS course code
N841
N841
Institution code
P60
P60
Duration
3 years
(+ optional placement)
Course type
Full-time
Study location
°µÍø½âÃÜ
°µÍø½âÃÜ
Other routes into this course
The following courses are available as routes into this programme.
BSc (Hons) International Tourism Management with Foundation Year
Make a global impact with BSc (Hons) International Tourism Management. This hands-on course offers live projects and industry insight to prepare you as an effective, career-ready tourism and business professional.
Entry requirements
We welcome applicants with international qualifications and we accept a range of qualifications from across the globe.
Our typical offer
104 UCAS points
104 UCAS points
BSearch entry requirements for your country
5
English language requirements
To be accepted onto a degree course with us, you must have a suitable English language qualification.
Ready to apply?
As an international student, you can apply for this course through UCAS or an agent in your country.
Need support with your application?
- Personal statement guidance
- student visa support
- travel and arrival information
- and more.
UCAS course code
N841
N841
Institution code
P60
P60
Duration
3 years
(+ optional placement)
Course type
Full-time
Study location
°µÍø½âÃÜ
°µÍø½âÃÜ
Other routes to this course
The offers foundation, first-year and pre-masters programmes that lead to °µÍø½âÃÜ degrees. Courses are specially designed for EU and international students who are missing the grades for direct entry to the University, and include full duration visa sponsorship. You can start in January, May or September, benefitting from small class sizes, top-quality tuition and 24/7 student support.
Find out more at plymouth.ac.uk/upic or contact our team at info@upic.plymouth.ac.uk
Visit us at an undergraduate on-campus open day
Open days are the best way to get a feel for studying an undergraduate degree at the °µÍø½âÃÜ.
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The results of the National Student Survey (NSS) and the Graduate Outcomes survey (GO) are made available to prospective students and their advisors through the Discover Uni website.