ACF3001
Financial Literacy for Business
Confused by finance? This module makes finance simple and practical. You’ll learn how money flows through a business, how to read key financial information, and how to make data-driven decisions. Through hands-on tasks and real examples, you’ll build confidence in budgeting, analysing performance, and communicating financial insights, so you can understand the language of business and use it in your studies and career.
BUSM3001
Academic Skills for Success
This module prepares you for success at university and in your future career. You’ll build key communication, digital, and professional skills through practical workshops and real-world tasks. Learn to work across cultures, write and present confidently, use digital tools to collaborate, and reflect on your strengths to grow and excel in your studies and the workplace.
BUSM3002
Contemporary Work and Organisations
Explore the changing world of work and what drives organisations. From start-ups and global brands to remote teams and green careers, you’ll discover the global trends that shape how people work and lead. You’ll also build the essential skills for success at university and beyond: thinking critically, communicating clearly, and understanding how to make an impact in today’s diverse, digital, and dynamic workplaces.
BUSM3003
Digital Skills for Business
Get hands-on with the digital tools that power modern business. You’ll explore how technology supports everything from marketing and finance to teamwork and project management. Learn how to find and use business information, present data clearly, and collaborate using digital platforms. Through practical activities, you’ll gain confidence, creativity and digital know-how, equipping you with the skills employers look for.
BUSM3004
Business Project
Turn your ideas into action in this hands-on module. You’ll work in a team to plan, deliver, and evaluate a real business or community project while developing an entrepreneurial mindset. Gain practical experience in project management, teamwork, communication, and leadership, building the confidence and skills to make an impact in any professional setting.
ECN3101
Understanding Business in Practice
Discover how the business world really works. This module introduces key ideas, structures and forces shaping modern organisations, from start-ups to global corporations. You’ll learn how businesses form, compete, and respond to global challenges. Through real examples and activities, you’ll develop an understanding of how business functions connect and how economic, ethical, and global factors influence success.
THE4007
Tourism Impacts and the Environment
20 credits
This module will develop your understanding of the roles tourism plays within and for societies, giving you an introductory overview of the impacts of tourism activity, associated tourist behaviour and sympathetic approaches to management. You will study theoretical concepts drawn from sociology, anthropology, leisure and tourism studies, providing you with a more critical awareness of the relationships between tourism and society, supported by international case study examples and opportunities for critical debate.
100% Coursework
BUSM4001
Organisational Behaviour
Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.
BUSM4002
Digital Technology and Innovation
Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today’s dynamic business environment.
THE4012
An Introduction to the Global Visitor Economy
This module aims to introduce students to the global visitor economy and its interrelated systems, sectors and stakeholders. It explores how destinations function within the wider visitor economy system and examines visitor typologies and motivations. Students will develop foundational knowledge, analytical capability and professional skills required to understand and interpret how the visitor economy operates globally.
THE4013
Place, Communtiy and Tourism
This module examines how communities contribute to and are shaped by the visitor economy. Students will analyse the concept of place-making; the process through which destinations are designed, developed, and promoted to reflect local identity, culture and sense of place. Students will engage in experiential and collaborative learning to develop strategies that foster inclusive, resilient and authentic places for both residents and visitors.
THE4014
Designing the Visitor Experience
This module explores how memorable, meaningful and sustainable visitor experiences are designed, delivered and evaluated in tourism settings. Students will develop the ability to design and manage experiences that engage diverse visitor groups. The module builds awareness of how design thinking, storytelling and human interaction combine to shape the visitor journey and satisfaction.
THE5016
Destination Management
This module explores the key concepts of destination management and the role of Destination Management Organisations (DMOs). Students will learn to conduct research to enhance destination sustainability and competitiveness. The module provides practical and theoretical insights into managing tourism destinations effectively.
THE5017
Festival and Event Management
This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.
THE5018
Digitalisation and the Visitor Experience
This module equips you with the knowledge and skills to understand the transformative role of digital technologies in shaping visitor experiences within tourism and the global hospitality industries. It explores how digitalisation impacts the customer journey, enhances service delivery, and influences destination management. You will gain the knowledge through practical experiences to use digital tools, analyse emerging trends, and develop innovative strategies for creating personalised, seamless visitor and consumer experiences. The module encourages critical thinking about the ethical, social, and operational challenges posed by digital transformation.
THE5019
Service Marketing in Practice
This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.
BUSM5003
Responsible Management and Regeneration
Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You’ll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.
THE5013
Creative Industries and Tourism: A Global Perspective
20 credits
You will review the scope, nature and development of the creative industries, drawing on international examples. In doing so, you will examine a range of issues affecting the planning, development, marketing and operation of the creative industries, such as the concern with authenticity, the tensions between conservation and business viability, politics and propaganda, funding, interpretation, place identity and the visitor experience and dissonance and the blurring between fact and fiction.
100% Coursework
THE5011
Service Innovation in the Cruise Industry
20 credits
This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.
100% Coursework
THE5012
Global Cruise Operations
20 credits
In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.
100% Coursework
PBS600PLC
Placement Year
The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.
HRL6009
Leadership Practice
20 credits
In this module, you will explore the role of leadership within organisations, including both the practical and theoretical aspects of leadership, and how such concepts can change over time. You will reflect on your own ability to act as a leader and your role in teamwork-based scenarios.
60% Coursework
40% Practicals
THE6002
Business Strategy and Consultancy
20 credits
In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.
100% Coursework
THE6013
Crisis and Disaster Management
20 credits
This module will equip you with a sound understanding of the principles and practice of economic, environmental and political crisis and disaster management in the tourism industry.
100% Coursework
PBS6002
Final Year Dissertation
The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.
THE6011
Service Innovation in the Cruise Industry
20 credits
This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.
100% Coursework
THE6012
Global Cruise Operations
20 credits
In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.
100% Coursework
THE6014
Tourism Development and Ethical Consumption
20 credits
This module focuses on the dynamics of tourism development and on ethical consumption within the tourism and hospitality industry, introducing you to processes of development, to issues underlying local involvement and to the range of ethical concerns in developing countries. Drawing on approaches to ethical consumption, you will reflect upon your own and others’ understanding and practice, exploring ethical responses to business situations and undertaking in-depth reflection and critique of ‘real life’ scenarios.
100% Coursework
Studying at °µÍø½âÃÜ didn’t really change my career aspirations or plans, it helped me to prepare for them. I learnt how to work independently, how to work in groups, and how to find information for myself. Speaking in front of people, doing essays, the placement year – it really helps set you up for the future.
Dr Zoe Roberts
Lecturer in Tourism/Events Management
Professor Sheela Agarwal
Associate Head of School for Research and Innovation
Mrs Mandy Aggett
Lecturer in Tourism, Hospitality and Events Management
The overall vibe of the city is perfect. You are by the sea so it is still laid back, but you have all the conveniences of living in a city.
I really enjoyed the course content! It covered so many topics from the relationship between tourism and crime, sustainable tourism, and film and literary tourism. It gave me a great knowledge of the industry and set me up really well for my placement year in travel. I gained a huge amount of industry insight, learnt new languages, improved my cross-cultural competence, developed research skills and refined my time management and teamwork skills.
°µÍø½âÃÜ offers many opportunities for students to gain experience, including field trips and operation visits, assistance on finding a placement job, as well as career investment. It makes our university life splendid and gives you every opportunity for a good career whilst having fun!
“On my placement I ran my own business and got support from the Cube. They helped my business model and refine my skills.â€
Samuel Jaffe
4 years
(+ optional placement)
Full-time
4 years
(+ optional placement)
Full-time